How to Have a Successful Crowdfunding Project?
These days, Crowdfunding is getting immense popularity all over the globe. Indeed, the battle for pledges and page views as well become more competitive especially on portal websites that feature different live projects all at once. For businesses that are seeking for tips on how to optimize such campaign, being able to know some secrets and techniques that are certain to provide the best opportunity in meeting goals and objectives is a must.
Number 1. Strategic social media – many experts stress that it is not necessarily needed to have great exposure on social media or have a big fan base. As a matter of fact, what you’ve got to do here is to intelligently pick your networks that fit your content and marketing strategies and will help you find your supporters. You shouldn’t forget as well to customize promotion to suit in every platform.
Number 2. Come up with a great video – whether you believe it or not, video clips that are well-thought can give an insight to your visitors of what is it you want to achieve with your Crowdfunding project. Apart from that, videos is a great opportunity to show your clients what it is you are offering in action than simply letting them browse through still images.
Amateur looking vid won’t be enough to persuade anybody have an involvement, so keep that in mind. In reality, this can actually ruin the credibility of your Crowdfunding campaign. For this reason, it’s worth it of your time and fund to hire pros in creating a video pitch for you.
Number 3. Produce a media page – believe it or not, some of the popular projects are the ones featured in press. This won’t happen if you don’t have a solid and well built site and press materials that journalists can download easily. You have to know too that even if it’s just you doing everything, you must not be solely depending on your Facebook page or Twitter followers. Take into account that when journalists can’t search more info about your project, then they may choose to work on other projects.
Number 4. Have an open line of communication – it doesn’t matter whether you bring good news or not, keeping your backers in the know is part of your job. Consider posting onto your Crowdfunding page regularly and keep them posted of the progress.
Number 5. Keep it personal – you should introduce your team so by that, your supporters know all the people behind your ambitious project. You have to consider humor and personality as well in doing your Crowdfunding campaign.
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