Shoppers have a wide variety of clothing companies and retailers from which to choose. There are a few differences to keep in mind to get the best quality at the lowest possible pricing. Department stores will carry cost-effective and mass produced clothing. The quality is not exceptional, but will do for everyday wear. The t-shirt graphics may fade or peel by the end of the season, threads may come loose, and buttons and hooks are likely to fall off after just a few washes.
The low pricing means replacement is affordable and the locations of large chain stores are convenient. The wardrobe of the average family will be made up of department store clothing. They will go to different stores for a special or formal outfit, but most things will be ordinary and inexpensive. There is nothing wrong with that except the clothes will not be the latest fashions. They make look similar, but will not be the real thing.
Fine clothing stores will have designer names on the labels, the newest trends will be available, and the pricing will definitely reflect those facts. The items will be well-made and durable so many are actually more cost-effective than the cheaper knock offs. The general public may not be able to afford the higher initial costs, so they settle for the department store. It is possible to get deals during sales and clearance pricing at the end of each season. Those who pay attention can get higher quality clothing at department store prices.
There are some options that fall between those two most common ones. Surplus stores sometimes have expensive and designer items at low prices. When finer stores close the inventory is sold for pennies on the dollar. Keep checking the surplus store because new items arrive constantly. Clothing boutiques are known for expensive and trendy fashions. Clever boutique owners are changing how they operate to remain competitive these days. Find a boutique that has both a website and physical store locations. The volume business allows them to lower prices to affordable levels. Do a little research and compare a few sites before placing any orders.